Performance ISP

BBC Decides To Get Tough On ISPs

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In a move that has been expected for awhile, the BBC has gotten tough with ISPs.

But instead of giving the ISP’s a sympathetic ear the BBC’s Director of Future Media and Technology, Ashley Highfield has been reported as posting a blog which could only be described as “Threatening” as he said that he would “Name and Shame” all those ISP’s who have against or unhelpful when it came to the launch of the iPlayer.

In the past ISP’s have suggested that the BBC help towards to cost of the increased traffic, but the BBC see it as charging content providers, this would mean that they could charge users for the connection as well as charging the content providers too. The BBC feels that the ISP’s need to restructure their pricing to take into account the additional traffic that individual subscribers are using.

How this will translate into action remains to be seen.